Behind the scenes at Wells Fargo Credit Card sponsored Everything Must Go live event.

Entertainment Experiences

Check out the event: Everything Must Go.
A first-of-its-kind.

“Everything Must Go” was a first-of-its-kind shoppable live show uniting commerce and entertainment in a fully immersive fan experience. As our artist performed, viewers could purchase items from the set, including stage props and the artist’s personal memorabilia. As items sold, they were removed by uniformed movers to be shipped, and viewers who shopped using a Wells Fargo Credit Card received their item autographed. Proceeds were donated to the National Alliance on Mental Illness.

“Everything Must Go” was a first-of-its-kind shoppable live show uniting commerce and entertainment in a fully immersive fan experience. As our artist performed, viewers could purchase items from the set, including stage props and the artist’s personal memorabilia. As items sold, they were removed by uniformed movers to be shipped, and viewers who shopped using a Wells Fargo Credit Card received their item autographed. Proceeds were donated to the National Alliance on Mental Illness.

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